LUX is one brand that has strive to become the natural association with glamor, style and beauty throughout its history. Committed to fashion, LUX hosted the first ever LUX Style Awards in 2002 which ended up being one of Pakistan's biggest milestones; the initiation of what has become a yearly event. Since then, the show has been celebrating style in Pakistan and pays tribute to the fashion, film, television and entertainment industry, becoming Pakistan's 'Oscars'.
The year 2008 Lux Style Awards decided to go digital on carrying out all the voting activities, utilizing almost all the digital mediums such as Web, SMS and IVR. The decision has virtually allowed every single Pakistan-based individual to be able to cast vote for his favorites in Pakistani media for the Lux Style Awards 2008. The technical aspects of the complete digital voting campaign is being managed by Converge Technologies (Pvt) Ltd. Converge Technologies is well known for their out of the box new-age digital marketing solutions and has been in association with LSA for the past two years. (know more about CTPL...)
Voting for the 7th Lux Style Awards (AKA Lux Style Awards 2008), the most prestigious and anxiously awaited Awards ceremony in Pakistan’s entertainment and fashion industry began across Pakistan a couple of months back. Voting for 6 television categories and 4 music categories will be open to all Pakistanis. In case of Entertainment Awards, public voting is open for Best TV Play (Satellite and Terrestrial), Best TV Actor (Satellite and Terrestrial) and Best TV Actress (Satellite and Terrestrial). In the Music segment viewers and customers are asked to vote for Best Music Album, Best Music Video, Best Live Act and a new category Song of the Year.
Embracing the digital revolution, the entire voting drive will be carried out by using the popular digital mediums: SMS short code, IVR and Web. To vote cast your vote in the Lux Style Awards you can simply send an SMS or call on '5892' (LuxA) from your mobile phone (any GSM operator) or dial Lever Rabtaa 0800-13000 or log on to www.luxstyleawards.com.pk
0 comments:
Post a Comment